Stersbury Staffing
Workforce Planning

How to plan for seasonal hiring surges in Ontario

A practical guide for operations managers and HR teams who need to scale their workforce quickly — without the chaos.

Seasonal demand is a fact of life for many Ontario employers — from food processors ramping up for harvest, to retailers scaling for the holiday rush, to landscaping companies staffing up every spring. The difference between a smooth surge and a chaotic scramble usually comes down to how early you start planning and how clearly you have defined what you need.

Start earlier than you think you need to

Most employers underestimate how long it takes to source, screen, and onboard seasonal workers at volume. If you need 20 production workers by the first week of June, you should not be calling your staffing agency in late May. A realistic planning timeline works backward from your start date:

  • 8–12 weeks out: Confirm your headcount forecast, shift structure, and start date with your operations team. Lock in the job requirements — physical demands, certifications required, shift hours, pay rate.
  • 6–8 weeks out: Brief your staffing agency. The earlier they know your requirements, the more time they have to build a qualified candidate pipeline before you need it.
  • 3–4 weeks out: Begin screening and interviewing. For large volumes, consider a group orientation session to reduce onboarding time per worker.
  • 1–2 weeks out: Confirm start dates, complete safety orientations, and ensure PPE and workstation assignments are ready.

Define your requirements precisely

Vague job requirements produce mismatched candidates. Before you engage a staffing agency, be specific about:

  • The physical demands of the role (standing, lifting, repetitive motion)
  • Required certifications (forklift licence, food handler certificate, WHMIS)
  • Shift schedule and expected duration of the seasonal engagement
  • Whether the role has a temp-to-permanent pathway
  • Transportation requirements — is the worksite accessible by transit, or do workers need a vehicle?

The last point matters more than many employers realise. In smaller Ontario communities along the 401 corridor — Trenton, Belleville, Kingston — transit options are limited. A candidate who cannot reliably get to your facility is a no-show waiting to happen.

Build a retention strategy into your plan

Seasonal workers have options. If your facility has a reputation for poor communication, inconsistent scheduling, or a difficult work environment, word travels quickly in local labour markets. A few things that improve seasonal retention:

  • Clear communication about the expected end date from day one
  • A structured first-week orientation that covers safety, expectations, and who to contact with questions
  • Consistent scheduling — last-minute shift changes are a leading cause of early turnover in seasonal roles
  • A pathway to return next season, or to convert to permanent, for workers who perform well

Work with your staffing agency as a partner, not a vendor

The employers who get the best results from seasonal staffing treat their agency as an extension of their HR function. That means sharing your production schedule, flagging changes early, and giving honest feedback on placements. When your agency understands your operation, they can pre-screen candidates more accurately and respond faster when you need to adjust headcount.

It also means being realistic about what is achievable. If you need 40 certified forklift operators in two weeks in a mid-sized Ontario city, that is a difficult ask in any labour market. Your agency should tell you that honestly — and help you think through alternatives like cross-training existing staff or adjusting your start date.

Plan for attrition

Even with good planning, some seasonal workers will not complete the engagement. Plan for a realistic attrition rate and discuss with your agency how quickly they can backfill. Having a standing arrangement — where your agency keeps a small reserve of screened candidates ready to deploy — can significantly reduce the disruption when someone does not return after a weekend.

Ready to plan your next seasonal ramp-up?